Kinetic Typography 2

For my next assignment, we were assigned to choose a pinnacle moment in a book and translate it into motion using our program of choice. I chose one of my favourite passages from one of my favourite books and movies; The Count of Monte Cristo.

I chose this because as much as I love the movie, I also love what the author is saying:

“Life is a storm, my young friend. You will bask in the sunlight one moment, be shattered on the rocks the next. What makes you a man is what you do when that storm comes. You must look into that storm and shout as you did in Rome. Do your worst, for I will do mine! Then the fates will know you as we know you” 
― Alexandre DumasThe Count of Monte Cristo

I find it amazing to read old books (first published in 1844, whoa!) and still find the relevance to it in 2016. If you haven’t read the book, I suggest the unabridged edition (although it is super long) but worth the read and watch the movie! Classic tale of betrayal and revenge, at its finest!

 Here is  my final edit:

After some feedback, I definitely want to refine this piece just a little bit more. Maybe do a little something with the word “storm” and “sunlight” fonts. For the animations with the full sentences, I would probably break it up even more and focus on each word and do a separate animation.

Hmmm… ideas brewing! Creative juices flowing!

Kinetic Typography

I’m back! I can’t believe I haven’t posted since 2014! (womp womp!)

I think I have found my new love…. KINETIC TYPOGRAPHY! 

What is it exactly?

It’s the best of both worlds: motion and typography used video animation to make it even COOLER!

There are tons of amazing videos that infuse this style. One of my favourites growing up was Kanye West feat. T-Pain – Good Life, who incorporated it into his music video using whiteboard animation, graphic design and motion design… I just had no idea what it was and how it was done! Until now! For more examples, go here to watch some really amazing examples of this fusion.

I’ve been killing it on YouTube and SoundCloud, listening and watching new stuff. I can’t believe I didn’t get to this sooner. Thanks to After Effects (a program I was terrified to even touch before), anything is possible. I have a long way to go in terms of learning and building my skills to a more advanced level… PRO-FESSSSH!

Here’s one animate intro I used for class using my name:

Got any resources/examples/tutorials I should be watching? Any amazing motion graphic artists I should be following and totes creeping their work?

Please let me know! Gracias!

#SharingIsCaring

DMA423 – Vans Viral Video

Our stop-motion Vans viral video is finally complete! We took the original Vans logo and recreated it with a new facelift. At first we wanted to use Pharrell William’s “Happy, but we thought that it was too..happy! We needed something more edgy and a little bit more rock and roll. Mike randomly found this song by Muse – “Supermassive Black Hole and once we placed it in the timeline, we loved it!

We kept the video very light and added a little bit of humour and stay true to the comic book look. Downtown Toronto is already so colourful and vibrant, we wanted to stick to that theme and keep everything fun. Since our lead actor, Ted is not a professional skateboarder, we had to improvise and do something different.

The process for this video was harder than it looks. We originally wanted to record a video of some pro skaters to get cool tricks. We also wanted to do some slow motion and add more cool effects. Pressed for time and weather problems (winter in March still), we were not able to find anyone, so we got our lead actor, Ted to do it. We wanted to do something different and we brainstormed some ideas to do stop-motion. None of us has done a stop-motion project before, so it was a bit of a learning curve but we managed to put everything together in Adobe Premiere Pro and Adobe After Effects. Some of the footage was taken free hand and some with a tripod. The timing was super fast, so we had to slow down a lot of the frames. If we had more pictures, we could definitely make it more smoother and continuous.

One of the most difficult parts I found was putting all the images together. We used a total of 3 cameras, (Nikon, Canon and Samsung DSLRs) to take the photos separately and as a group. There were a few shots we had to omit due to continuity issues and stuck to our 1 minute mark. Once all the assets were complete, it was time to animate. At first, we wanted it to be serious and pro, but from the nature of our skateboarder, we decided to add some fun and purposely show him falling and being a horrible skateboarder. We shot this in March and had to post pone it the first time due to snow. In the end, it worked out well and we got all of our shots in time before security had to kindly kick us out for hanging around the doors of the Eaton Centre.

QUICK SYNOPSIS:
Ted is an adventure seeker and plans a mini trip in Downtown Toronto. He is not the best skateboarder, as he falls many times. But he doesn’t care. Ted is determined and does not give up! Ted suddenly gets the urge to go shopping and hits up the Vans store. Then something magical happens. His Vans shoes are not just regular shoes; they have special powers! This is Ted’s journey.

Special thanks to Adrian for lending us his skateboard for this project. THANK YOU ADRIAN!

You can find our group work and process for this project here.

DMA411DC – Creative Photography Book Redesign

For my final typography project, I decided to do it on Richard Bernabe. He takes amazing wildlife, nature and travel photography that are so inspiring. He published a book called Creative Photography filled with his progress and tips on how he approaches his photography. His images are so captivating and I wanted to show more than just the technicality that goes into photography. One day I hope I can travel the world like him and document my journey.

I reassembled his book and re-designed it with a minimalistic approach and stuck to one typeface and played with the negative space and have a magazine feel to it. I chose not to use a decorative font because I don’t think it was needed since the images are already so powerful. Here is my final:

The great thing about this assignment was that I learned a little more about print publication and how much work goes into something before the final product. I had several drafts and there was no other way to see how it would look without doing any test prints. The frustrating part is the set up, printing and binding. I would have liked to print this on a heavier paper weight (but hey student budget!) so I just printed it at school. *Side note* At Seneca Newnham Campus, it’s only 60cents a print for an 11×17, and here at Seneca@York is $2.00 plus change. I should complain to Seneca and fight that we should get a better print center like Newnham Campus. It’s probably just space and budget issues as usual. But I can’t complain, the book is still nice on 8×10 paper folded in half.

This gives me ideas for a fashion lookbook. Stay tuned! My brain is just flowing with ideas!

DMA411 – Digital Dreams 2014 Poster

Part for my Print Production assignment is to continue the brochure assign and create a corresponding poster. I chose to do mine on Digital Dreams because of my new found love for EDM (Electronic Dance Music).

I kept the colour scheme very vibrant and close to the press photos from the website.

MATT FUCKING BARNES, LADIES AND GENTS!

TODAY I MET MATT BARNES! If you don’t know who he is, he’s an awesome photographer from Toronto that I have been following for a while now. His work is just crazy! See for yourself.

Let me tell you what happened!

I was helping out some classmates with their video assignment and I almost broke my neck when I saw Matt step into the Seneca office. Talk about coincidence? Then he was about to leave…. and I just had to say something. I had to tell George and Mareks to stop shooting for a bit as I jumped out of my seat to introduce myself to him and say hi. And then George took a picture from his phone. Bad quality. So dark. Low res, high luv!

The IDP Program Coordinator, Ray was so kind and understanding of my fan-girlness. I told myself to be cool, but I just said, fuck it! It’s MATT FUCKING BARNES!

After our short video shoot was done, I searched high and low through the halls of Seneca. I was getting tired and hungry, ate a hot dog, talked to Tiffany and Danny in the halls and told them I just met Matt and that I’m trying to find the classroom where he was guest speaking in. Tiffany told me to check the Kaleidoscope room and she was RIGHT! (Thanks Tiffany!)

I then make my way over to the Kaleidoscope room. I was trying to find a way to go but I didn’t want to disturb them, especially since I’m not even in the IDP program (Independent Digital Photography). Ray saw me again creepily waiting outside the classroom and he invited me to come inside. (Thank you Ray! You are too kind!) It was Q&A time and I asked him some like 2 questions (OBVI, I had like a gazillion more questions but my hyper level was just up the roof!)

I listened attentively, busted out my notebook and took some notes and now I’m writing this blog post. I’m so glad to see my fellow Canadians following their passion, hustling everyday, putting out great work and getting recognition and appreciation for their art. It’s so inspiring to see how humble, funny and honest Matt was with the class as he spoke about his photography and life experiences.

I really needed this today. Those little reminders that people like this do exist in the world today and to just keep pushing no matter what obstacles come my way. Even when I feel like giving up, I try my best not to. But I still have my bad days like everyone else.

Thank you Matt. You seriously made my day.

 

 

 

PS: God really loves me and I have been getting some kick ass good karma lately. *Good job Julia!

XRENDER Update

Day 2 Shooting complete for our VANS Viral Video Project!

We braved the cold weather and we were lucky that this past weekend was good and didn’t snow again. Some small delays here and there but we managed to get work done. Now, time for editing! Progress and inspiration can be found on our group blog online at: www.xrender.portfoliobox.me

Stay tuned!