Kinetic Typography

I’m back! I can’t believe I haven’t posted since 2014! (womp womp!)

I think I have found my new love…. KINETIC TYPOGRAPHY! 

What is it exactly?

It’s the best of both worlds: motion and typography used video animation to make it even COOLER!

There are tons of amazing videos that infuse this style. One of my favourites growing up was Kanye West feat. T-Pain – Good Life, who incorporated it into his music video using whiteboard animation, graphic design and motion design… I just had no idea what it was and how it was done! Until now! For more examples, go here to watch some really amazing examples of this fusion.

I’ve been killing it on YouTube and SoundCloud, listening and watching new stuff. I can’t believe I didn’t get to this sooner. Thanks to After Effects (a program I was terrified to even touch before), anything is possible. I have a long way to go in terms of learning and building my skills to a more advanced level… PRO-FESSSSH!

Here’s one animate intro I used for class using my name:

Got any resources/examples/tutorials I should be watching? Any amazing motion graphic artists I should be following and totes creeping their work?

Please let me know! Gracias!

#SharingIsCaring

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DMA423 – Vans Viral Video

Our stop-motion Vans viral video is finally complete! We took the original Vans logo and recreated it with a new facelift. At first we wanted to use Pharrell William’s “Happy, but we thought that it was too..happy! We needed something more edgy and a little bit more rock and roll. Mike randomly found this song by Muse – “Supermassive Black Hole and once we placed it in the timeline, we loved it!

We kept the video very light and added a little bit of humour and stay true to the comic book look. Downtown Toronto is already so colourful and vibrant, we wanted to stick to that theme and keep everything fun. Since our lead actor, Ted is not a professional skateboarder, we had to improvise and do something different.

The process for this video was harder than it looks. We originally wanted to record a video of some pro skaters to get cool tricks. We also wanted to do some slow motion and add more cool effects. Pressed for time and weather problems (winter in March still), we were not able to find anyone, so we got our lead actor, Ted to do it. We wanted to do something different and we brainstormed some ideas to do stop-motion. None of us has done a stop-motion project before, so it was a bit of a learning curve but we managed to put everything together in Adobe Premiere Pro and Adobe After Effects. Some of the footage was taken free hand and some with a tripod. The timing was super fast, so we had to slow down a lot of the frames. If we had more pictures, we could definitely make it more smoother and continuous.

One of the most difficult parts I found was putting all the images together. We used a total of 3 cameras, (Nikon, Canon and Samsung DSLRs) to take the photos separately and as a group. There were a few shots we had to omit due to continuity issues and stuck to our 1 minute mark. Once all the assets were complete, it was time to animate. At first, we wanted it to be serious and pro, but from the nature of our skateboarder, we decided to add some fun and purposely show him falling and being a horrible skateboarder. We shot this in March and had to post pone it the first time due to snow. In the end, it worked out well and we got all of our shots in time before security had to kindly kick us out for hanging around the doors of the Eaton Centre.

QUICK SYNOPSIS:
Ted is an adventure seeker and plans a mini trip in Downtown Toronto. He is not the best skateboarder, as he falls many times. But he doesn’t care. Ted is determined and does not give up! Ted suddenly gets the urge to go shopping and hits up the Vans store. Then something magical happens. His Vans shoes are not just regular shoes; they have special powers! This is Ted’s journey.

Special thanks to Adrian for lending us his skateboard for this project. THANK YOU ADRIAN!

You can find our group work and process for this project here.

XRENDER Update

Day 2 Shooting complete for our VANS Viral Video Project!

We braved the cold weather and we were lucky that this past weekend was good and didn’t snow again. Some small delays here and there but we managed to get work done. Now, time for editing! Progress and inspiration can be found on our group blog online at: www.xrender.portfoliobox.me

Stay tuned!

XRENDER

XRENDER

Updates for the XRENDER Team.
Vans Viral Video Project for DMA423 – Interactive Development.

Final Video for “MALICE”

"MALICE" CD cover by Julia Hilao

For our final video assignment, we were asked to create a short video that incorporates a 3D object using 3Ds Max. Our group, Trouble Productions came up with “Malice” Click on the DVD cover below to watch the final film. A special thanks to Paula Todd and the broadcasting students who took time out of their busy schedules to shoot some scenes with us. Thank you!

Malice Short Synopsis:

In today’s society people are blind to evil; they see crime and murder everyday and let evil roam free. Great evils of an era are brought down by new figures who tip the balance of nature. Today, a new evil is born; an evil that could lead the world to an end. Her name is Arya.

Arya was created by a great evil named, Corvus. Corvus roamed the land killing people and taking their souls to make him stronger. One day, Master Cooper, the Shaman spots Corvus and almost catches him. Corvus chooses Arya as a puppet to assassinate his targets and collect their souls before going into hiding.

One day, Arya stands staring at one of her victim’s soul and reaches for it. As she takes the soul, Corvus appears and takes the soul from her and claims the soul to be his alone. Confused, Arya approaches the Shaman, who reveals that Corvus is just using her. With fury, Arya seeks the Shaman’s help to get revenge on Corvus and the Shaman provides her with a special weapon. Corvus and Arya must battle it out, but only one can survive.

"MALICE" DVD Cover by Abdullah Noorzaie

Trouble Productions Presents…

For DMA244, our Video class were given the opportunity to integrate 3D modeling into our final video projects. The assignment was to create an object using 3Ds Max and have it interact with the video. We created smoke effects using different colours and used them for our main characters, Corvus and Arya. Our group, Trouble Productions came up with these two teaser trailers for MALICE.

Coming soon in December!

Thanks guys for all your hard work! Can’t wait until we reveal the final!

Group Members:
Ryan Cooper
Julia Hilao
Arif Khwaja
Jaiwen (Yuki) Li
Abdullah Noorzaie
Keera O’Hanlon
Emilie Wong

Malice Trailer 1 SS Malice Trailer 2 SS

DMA133 – JARPEAS Final Project

Our final project for JARPEAS, our group decided to make a PowerPoint presentation and a short commercial to show the class. Unfortunately, class was cancelled and we were not able to present and show our awesome work that we finished.

The concept was to take an existing Coca-Cola product and re-brand its identity. We chose the V8 drink and came up with a way to possibly market it to children and their parents. The overall message was to “V8, Feel Great!” and promote a healthy and active lifestyle. We brainstormed ideas and came up with these cute, little characters (drawn and illustrated by Arif Khwaja):

Here are the the poster ideas we had. The first one, we voted that it was too dark and wanted a much more vibrant background. We omitted the dark black and yellow gradient and removed all the germs from the top and placed a few on the floor. We put the latest packaging of the V8 drink in a plastic bottom and placed in on a white background with the yellow gradient. Because there were already so many elements to the poster, we removed the catch phrase “Feel Great!” and used it for the commercial instead.

In order to catch the attention of children, we made vegetables come to life and something that they can easily identify. Making the spinach, carrot, and tomato super-hero like, it makes eating vegetables cool and fun! Making the V8 drink more kid-friendly, we definitely wanted it to be different and stand out.

Click to watch

Click image to play video: Short Flash animation commercial by Ryan Cooper

Group Members:
Ryan Cooper
Julia Hilao
Arif Khwaja
Steven Lopez
Allex Normandeau
Perion Peak
Emilie Wong